AdAdvisor MCP Server for Claude

Overview

AdAdvisor provides a hosted Model Context Protocol server aimed at media buyers running Meta Ads. Instead of exposing raw Graph API primitives, it offers curated workflows for browsing creative libraries, launching campaigns, uploading creatives, building retargeting audiences, and optimizing performance directly from Claude and other MCP clients.

Setup and API key guidance are published at adadvisor.ai and the connector is hosted at https://api.adadvisor.ai/mcp.

Features

• Curated Meta Ads workflows for common media-buying tasks.
• Query accounts, campaigns, ad sets, ads, metrics, and settings.
• Browse and preview creative libraries inside chat.
• Launch conversion campaigns and upload new creatives.
• Build retargeting audiences and run performance optimization prompts.
• Streamable HTTP transport with Bearer token authentication.

Use Cases

• Review active campaign ROAS and pause underperforming ad sets from chat.
• Browse video and image creatives before launching a seasonal sale.
• Create a retargeting audience for site visitors who did not purchase.
• Summarise weekly spend and conversion trends across ad accounts.
• Draft a new prospecting campaign structure before manual review.

Installation

Claude (Connectors)

1. Create an AdAdvisor API key (adv_sk_...) under account settings.
2. In Claude, open Settings → Connectors → Add custom connector.
3. Set the URL to https://api.adadvisor.ai/mcp and add an Authorization: Bearer adv_sk_... header.
4. Connect the account and invoke Meta Ads workflow tools in a new conversation.

Claude Code

claude mcp add --transport http adadvisor https://api.adadvisor.ai/mcp
claude mcp list

Other MCP clients

Add the connector using the JSON configuration below in your MCP client settings.

Configuration

{
  "mcpServers": {
    "adadvisor": {
      "url": "https://api.adadvisor.ai/mcp",
      "type": "http"
    }
  }
}

For authenticated setups:

{
  "mcpServers": {
    "adadvisor": {
      "url": "https://api.adadvisor.ai/mcp",
      "type": "http",
      "headers": {
        "Authorization": "Bearer adv_sk_YOUR_KEY"
      }
    }
  }
}

Add the Authorization header with your AdAdvisor API key for authenticated workflow tools.

Examples

Creative library browse

Show me the videos and images in my Meta ad account creative library.

Campaign performance

How are my active conversion campaigns performing this week? Optimize what needs attention.

Retargeting audience

Build a retargeting audience for people who visited my site in the last 30 days but did not purchase.

Security

• AdAdvisor workflow tools can change live ad spend and targeting; confirm destructive actions.
• Use least-privilege Meta Business roles for the connected ad account.
• Rotate adv_sk_ keys if they appear in chat, screenshots, or shared configs.

Troubleshooting

401 or auth errors

Verify the Bearer token uses the adv_sk_ prefix and matches an active AdAdvisor API key.

Empty account data

Confirm the Meta ad account is linked in AdAdvisor and the key has access to that business.

Connector timeout

Retry after a few seconds; hosted endpoints may cold-start during peak traffic.

Write action blocked

Check Meta account permissions and AdAdvisor plan limits for campaign creation tools.

Duplicate Check

No existing adadvisor slug or adadvisor.ai source URL was found in content/mcp/. This entry is distinct from generic marketing automation MCP servers because it targets AdAdvisor's curated Meta Ads workflows rather than raw Graph API wrappers.